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Friday, April 29, 2011

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Baci Lingerie at ILS Show debuts new collection



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One year ago, the lingerie world was forever changed with a major campaign by the newest name in affordable luxury, BACI Lingerie.  Seemingly, as an assault to the retail giant powerhouse that is Victoria's Secret, BACI has used the distribution model of established retailers globally to create an image and value unsurpassed.


This year’s ILS marked the one year anniversary that Baci Lingerie debuted their collection. “We have grown and learned a lot in the past year and always look forward to exhibiting at ILS”, said Michelle de Cespedes, Director of International Trade Shows for Baci Lingerie. “We have grown tremendously fast in the past year and although Baci Lingerie has only been delivering goods for half a year we are now selling to over 25,000 doors worldwide in over 18 different countries. We look forward to continuing to build the Baci Lingerie brand and providing the experience of affordable
luxury.”


Ms. Cespedes added, “It was really fun to be back at the ILS this year and it was a great opportunity for us to display our Black Label collection which will be able for delivery shortly. We took pre-orders on the Black Label collection and were stunned at the amount of order that were written and how well the collection was received. We designed the Black Label Collection to create an entirely new category of lingerie. This new category of high end styled lingerie for extremely low price is already revolutionizing the industry.”

We hope to see many more sultry sexy styles from this grand house of lingerie that is BACI.  MV

http://www.baci-lingerie.com/black-label-collection/us/

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