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Saturday, February 9, 2008


London is invaded by size-zero models

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To the uninformed they look like the kind of nerdy boys that couldn't get the girl at the school disco, but after years of losing out to their beefy peers, the skinny male is having his day. As London Fashion Week kicks off this weekend, stick-thin men will be parading the catwalks promoting an ideal of male beauty that is a far cry from the bulked-up models of the Eighties and Nineties.

But as indie kids and fashionistas across the country squeeze themselves into the latest drainpipe jeans, fashion's move towards a male size zero has a more serious consequence: it heralds an era where men – like women – feel pressure to conform to a waif-like body image.

The masculine ideal has undergone a step change, putting pressure on young men to conform to a new body shape. The fashion expert and agent Johnathan Phang explained: "Suddenly, you've got lots of guys becoming models who never thought they could be; the sort of people who were normally considered weeds or nerdy-looking."

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